SEO Strategies That Actually Work in 2025

Search Engine Optimization (SEO) is constantly evolving. What worked in 2020 might get you penalized today. In 2025, the focus has shifted entirely to User Experience (UX) and AI-driven content relevance.

1. The Rise of AEO (Answer Engine Optimization)

With AI search engines like Perplexity and ChatGPT Search, optimizing for direct answers is crucial. This means structuring your content with clear H2s and H3s that directly answer user queries.

2. Technical SEO is Non-Negotiable

Core Web Vitals are more important than ever. If your site takes more than 2 seconds to load, you're losing rankings. Ensure you're using modern frameworks like Next.js for optimal performance.

3. E-E-A-T matters more than ever

Experience, Expertise, Authoritativeness, and Trustworthiness. Google wants to see that real experts are writing content. Author bios and credentials are essential.