BRAND IDENTITY / CASE STUDY
Brand Identity
Aura Specialty Roastery & Cafe
A bespoke brand identity crafted for Aura Specialty Roastery & Cafe. Combining artisanal single-origin craftsmanship with an understated luxury aesthetic, the visual identity spans gold-foil stamped packaging, executive stationery, and architectural storefront signage.
Primary
#14110f
Accent
#d4af37
Brand Applications
See how the brand looks across all touchpoints — click any image to enlarge.
Geometric Grid & Proportion Construction
Single Origin Pouch & Takeaway Cup Mockup
Gold Foil Debossed Cards & Executive Letterhead
Backlit Brass Storefront Facade Signage
Deliverables
Bespoke Coffee Blossom & Sun Logo Mark
Obsidian & Warm Gold Color Palette
Single-Origin Coffee Pouch & Cup Packaging
Foil-Stamped Business Cards & Executive Letterhead
Backlit Brass Architectural Facade Signage
Complete Brand Guidelines & Scalability Standards
Key Results
Elevated premium positioning in the Dubai specialty cafe market
Memorable tactile unboxing experience with custom packaging
Seamless visual consistency across retail and digital touchpoints